Are Mommy Bloggers Still Trusted

Many may not be aware but mommy bloggers are facing some sort of ethical crisis. Traditionally, work from home moms blogged about their marriages, homes, kids and mom's routines. Nowadays, make money online moms have gone mainstream and have become too commercialized and aiming for more revenue. In a way, it's good for them to supplement their family income while maintaining their home in a ship-shape condition. But this resulted in readers losing trust on their posts.

Those posts are usually sponsored posts, meaning some advertisers are paying mommy bloggers to post about their products or services. Those posts are no longer an honest review from the mommy bloggers. Their concern is just to post an article, get paid for it and repeat the process. And this doesn't make readers happy.

As for the advertisers, their brand become more saturated and gain wider publicity but that caused their brand loyalty to decline because readers are now aware that the reviews on the products are no longer honest and genuine reviews.

The problem isn't paid reviews, but mommy bloggers who are working with it in a less-than-sincere way. With this in mind, some A-list mommy bloggers and other women bloggers are taking steps to become more transparent and stem what they fear is a backlash against their profession.

At last month's fifth annual BlogHer Conference -- a gathering of more than 1,500 women bloggers in Chicago -- Gumbinner and three other bloggers launched Blog with Integrity, a Web site devoted to improving blogger ethics.

"After a spring and early summer of polarizing debates about blogger compensation, sponsored posts and product reviews, an alarming increase in ethical lapses and idea theft, and a growing backlash against poor blogger relations practices, we believed it was time to refocus on integrity," the site says.

As of Monday, people from more than 880 blogs had signed the site's pledge, in which bloggers promise to disclose material relationships, policies and business practices, and let readers know the difference between editorial content and advertising.

For more details, read 'Mommy bloggers' vow to avoid ethical conflicts

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