Blog Keyword Rankings Guide

Does dominating Google rankings quick and easy sound too good to be true? It really isn't. Following are a bunch of surefire SEO tips that have kept hundreds of my clients' sites on top of Google for years, with new ones every month.

There's a lot to cover and I hate long articles that drone on so I'll keep the info short and sweet. Let's start with the domain name.

Domain Names

Age:

Make sure your domain name is at least six months old. If it's more than a year old, that's even better. Google often (but not always) likes domains to be at least six months old before indexing the site. How do they know? They use a "whois" database like the one at:

http://www.AllWhoIs.com

Go there and enter your domain if you want to see what Google (and anyone else in the world) can instantly know about your site.

TLD Type: 

TLD stands for Top Level Domain, which is to say the letters after the dot. The best ones to have are ".com, .net. .org and .edu." These get the most play in Google's top 3 rankings for just about every keyword you can imagine, with ".com" and ".edu" being the best.

Embedded Keywords: 

If you have your main keyword (and ONLY your main keyword) as a dotcom domain name with even just halfway decent page text and some good inbound links you can usually nail number one on Google for that keyword. I've done it dozens of times. It's a no brainer.

Dashes:

Having a dash in your domain name might be bad for branding, but it can open whole new doors of opportunity for your search engine optimization efforts. You see Google treats a dash as a null value (almost like a space) and can take them or leave them with equal indifference. So, if your main keyword phrase is a few words long, you can place a dash between each word. If that's taken, just try one dash separating the first and second words but leave the second and third word grouped together. You get the idea. Just keep trying combination until you have one that works and scoop up the domain. Even if you sit on it for six months, you'll have it when you want it.

How to Choose a Good Blog Name
How to Choose a Catchy Blog Name

Now on to the next big item; keywords. The best keyword embedded domain name in the world will mean little if nobody is searching for that keyword. That said; let's find the best keywords possible for your site. Here's how...

Keywords:

Keywords in Demand:
 Let's snoop into Google's keyword database and find some winners. Go to Google Keyword Tool and enter any keyword or phrase you think your target audience is looking for. Now click on the top header link to sort by desired search volume to see which words get the most searches.

Go Long:
 And don't be afraid to use longer keywords as long as they get plenty of searches. Not only will this narrow the tasks of your workload for actual optimization but it will open all kinds of new options for finding great (dash laden) domain names and even help cut back on your competition.


SEO

Search engine optimization (SEO also search optimization) is the process of editing and organizing the content on a blog or webpage or across a website to increase its potential relevance to specific keywords on specific search engines. This is done with the aim of achieving a higher organic search listing and thus increasing the volume of traffic from search engines.

SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Sometimes a site's structure (the relationships between its content) must be altered too. Because of this it is, from a client's perspective, always better to incorporate Search Engine Optimization when a website is being developed than to try and retroactively apply it.

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