One of the basic rules of business is to stay one step ahead of the competition. Our world is moving away from a local market, and into a global market. Your website is the gateway to that global market. That global market is also your competition. They are busy competing to have services outsourced to them. So, if your business has a website, you are cutting your costs. That cut cost of marketing can be spent to stay competitive with your pricing.
Your website is looked at by over 70 percent of the people who enter your store. Before they get there, they have already looked at it to find more about you. What does your website say about your business? This is something that everyone should be thinking hard about. If your website sends the wrong message, or even a different message than you present in person - your are not marketing yourself effectively.
I like to view websites as free marketing that works for you 24/7. Yes, making a website will cost money, time, and be an added headache to get off the ground. It will make you analyze your business in ways you might not have before and place you into a position that is new to you. However, from most of the customers I have helped, I can tell you that they are glad they did.
When you first develop a website, or re-make one - you are weighing it against your current business needs. This weighing forces you to slim down your processes and develop new ways of conducting business; both on the web, and physically. This is something that I enjoy helping with. I get a rush when the eyes of a client light up and they get inspire from a suggestion about how to improve and market their business.
So, is your business in need of a website that will add value to your customer? You bet it is. Not all websites are created equal, and that is why you need one that presents the right message to your customers. You might be selling to someone locally, or across the ocean. That is why you need one that sells your company right.
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