Chitika has announced the world's first Local Advertising Exchange.
Chitika which harness their ads revenue from US traffic is now planning to Local advertising sector. They are partnering with some guru’s in the local ad industry, like YellowBook and CityGrid Media. The potential benefits of Chitika | LAX are going to be plentiful for Chitika publishers as this will bring a great new way to monetize local traffic that was, until now, ignored.
What is Local Ad Exchange (LAX)
LAX will work in two different ways, there will be a Chitika | LAX for Desktop & Chitika | LAX for Mobile. Your local search traffic on a standard home computer will see an ad featuring a map of local businesses matching what they’re looking (searching) for near them, as well as local listings.
For your mobile search traffic, LAX is the first solution that will automatically detect the mobile users and adjust their experience accordingly. One touch (touch to call) will allow potential customers to call local advertisers from the mobile ad.
At this time however, there is no information when this Chitika | LAX will be available to other international traffic.
About Chitika
Chitika (pronounced CHIH-tih-ka), is a full-service on-line advertising network serving over 2 billion monthly impressions across more than 80,000 websites. For advertisers and media buyers, Chitika is a proven channel for targeting on-line consumers and qualified buyers. For all publishers, Chitika is an easy-to-use platform for earning daily ad revenue.
Read more: http://www.blogtactic.com/search/label/Advertising#ixzz0y1jYOaDr
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