Friday, September 17, 2010

Top 37 Factors That Effect Ranking Negatively



  1. Cloaking with Malicious/Manipulative Intent

    68% very high importance
    68%
    10.7% light consensus

  2. Link Acquisition from Known Link Brokers/Sellers

    56% high importance
    56%
    13.1% moderate contention

  3. Links from the Page to Web Spam Sites/Pages

    51% moderate importance
    51%
    12.1% moderate contention

  4. Cloaking by User Agent

    51% moderate importance
    51%
    15.2% moderate contention

  5. Frequent Server Downtime & Site Inaccessibility

    51% moderate importance
    51%
    12.3% moderate contention

  6. Hiding Text with same/similar colored text/background

    49% moderate importance
    49%
    15.3% moderate contention

  7. Links from the Domain to Web Spam Sites/Pages

    48% moderate importance
    48%
    13.1% moderate contention

  8. Excessive Repetition of the Same Anchor Text in a High Percentage/Quantity of External Links to the Site/Page

    46% moderate importance
    46%
    11% light consensus

  9. Cloaking by IP Address

    46% moderate importance
    46%
    15.3% moderate contention

  10. Hiding Text with CSS by Offsetting the Pixel display outside the visible page area

    44% low importance
    44%
    14.8% moderate contention

  11. Excessive Number of Dynamic Parameters in the URL

    43% low importance
    43%
    13.5% moderate contention

  12. Excessive Links from Sites Hosted on the Same IP Address C-Block

    41% low importance
    41%
    10.5% light consensus

  13. Link Acquisition from Manipulative Bait-and-Switch Campaigns(301’ing microsites, etc.)

    41% low importance
    41%
    12.9% moderate contention

  14. Keyword Stuffing in the On-Page Text

    41% low importance
    41%
    11.3% light consensus

  15. Hiding Text with CSS display:none; Styling

    40% low importance
    40%
    14.2% moderate contention

  16. Keyword Stuffing in the

    39% low importance
    39%
    11.2% light consensus

  17. Keyword Stuffing in the URL

    37% low importance
    37%
    9.9% light consensus

  18. Link Acquisition from Manipulative Widget/Badge Campaigns

    37% low importance
    37%
    12.8% moderate contention

  19. Cloaking by JavaScript/Rich Media Support Detection

    37% low importance
    37%
    15.4% moderate contention

  20. Cloaking by Cookie Detection

    36% low importance
    36%
    16.3% moderate contention

  21. Link Acquisition from Low Quality Paid Directories

    36% low importance
    36%
    12.2% moderate contention

  22. Excessive Links from Sites Owned by the Same Registrant

    36% low importance
    36%
    12.4% moderate contention

  23. Links to the Page from Web Spam Sites/Pages

    36% low importance
    36%
    13.1% moderate contention

  24. Links to the Domain from Web Spam Sites/Pages

    34% minimal importance
    34%
    14% moderate contention

  25. Link Acquisition from Manipulative Viral Campaigns

    33% minimal importance
    33%
    12.9% moderate contention

  26. Cloaking with Positive User Experience Intent

    33% minimal importance
    33%
    12.8% moderate contention

  27. Over-Optimization of Internal Link Anchor Text

    32% minimal importance
    32%
    11.2% light consensus

  28. Use of “Poison” Keywords in Anchor Text of External Links (e.g. student credit cards, buy viagra, porn terms, etc.)

    32% minimal importance
    32%
    11.9% light consensus

  29. Link Acquisition from Buying Old Domains & Redirecting

    32% minimal importance
    32%
    13.2% moderate contention

  30. Excessively Long URL

    30% minimal importance
    30%
    13% moderate contention

  31. Use of Keyword-Rich Anchor Text Internal Links in Footers

    27% minimal importance
    27%
    10.2% moderate consensus

  32. Keyword Stuffing in the Meta Description Tag

    26% minimal importance
    26%
    11.2% light consensus

  33. Link Acquisition from Buying Old Domains and Adding Links

    24% very minimal importance
    24%
    10.2% light consensus

  34. Overuse of Nofollow on Internal Links for “PageRank Sculpting”

    24% very minimal importance
    24%
    10.9% light consensus

  35. Forum Link Building (Signatures, Link Drops, etc.)

    22% very minimal importance
    22%
    12.8% moderate contention

  36. Excessively Long Title Tag

    21% very minimal importance
    21%
    9.1% light consensus

  37. Keyword Stuffing in the Meta Keywords Tag

    15% very minimal importance
    15%
    10.9% light consensus
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