If you have been blogging for a while but still not getting visitors, your blog is probably outdated far as the search engines are concerned. And this is the reason why you should also be pinging. New bloggers may not be aware of the term ping and it's importance in blogging. Seasoned bloggers are pinging their blogs to let the search engines know that his or blog has been posted with new article, and using this as an efficient marketing tool. To make your blogging successful, it is necessary to be familiar with pinging as it is an important part of promoting your blog.
The process of "blog and ping" or "tag and ping" is used to bring internet traffic to a website or blogs. The process is fairly simple and effective with several valuable benefits and very few disadvantages.
Ping Defined
In simple terms, a ping is a way to electronically verify the presence of a particular location on the internet and getting a response from that location. A ping is a basic program that is built into every operating system and it is one of the most commonly used tools in the system or network administrator's toolkit. It checks the validity of an internet address existence and request response from that address. Ping is an acronym term given for Packet Inter-Network Groper.
Pinging Blogs
Ping is a XML-RPC based push mechanism. It notifies search engines and other servers that your blog is ready with updates. Once servers get notified by ping services, they visit your blog, crawl your contents and update their database. In order to get a good stand, you need to use ping service every time you update your blog. Blogs in Wordpress and Nucleus platforms use built-in pinging service and can notify servers automatically once you update your blog. But with Blogger/Blogspot blogs, you have to do it manually.
To receive the desired publicity to your blog, you need to send a ping to a large number of servers. The easiest way to accomplish that task is to use a pinging service that will ping multiple ping servers. This automatic ping service is available in many blogging platforms that can save you from having to go through the tedious and time consuming process of individually pinging many different servers.
Advantages of multiple pinging services
The advantages in notifying multiple pinging services is very obvious. It will result in a larger number of servers receiving the ping and receiving notification that there is new content on the blog.
As search engines are constantly roaming through internet sites and pages, their visits to the servers that have been pinged by the pinging services will alert them to the new content that they have not yet visited. That's the first step toward the goal of bringing the search engines to a new blog post, finding it to be worthwhile and new, and indexing the page so that the internet community can find it in the future. The more servers that are pinged when the new content is posted, the more likely the search engines can find the new page and begin their evaluation process.
Aside from the auto-ping services or plugins offered by some blog publishing platforms, you can also opt for extra pinging services available all over the internet. I normally use Ping-o-matic, BlogBuzzer, TotalPing OR King Ping for this blog, but I just use one of them at a time.
Disadvantages of pinging services
The only disadvantage in using multiple pinging services is the duplicate pings that they can produce. This can sometimes result in a blog being considered spam by some servers. It is up to you to make the call on how many pinging services should be used, as there is no single formula in finding out how many pings it should take to be considered spam by any particular server.
Responsible usage of "blog and ping" is just one of many tools out there to increase traffic. Nevertheless, it should not be overlooked as a way of attracting more visitors to your websites or blog.
Read more: http://www.blogtactic.com/search/label/Blog%20exposure#ixzz0y1zBtvKU
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