Sunday, August 29, 2010

What is the best practices for organic link building

This post explain the viewpoint of individual from Google Webmaster Central on earning quality links to your blog or website.


If your site is rather new and still unknown, a good way marketing technique is to get involved in the community around your topic. Interact and contribute on forums and blogs. Just keep in mind to contribute in a positive way, rather than spamming or soliciting for your site. Just building a reputation can drive people to your site. And they will keep on visiting it and linking to it. If you offer long-lasting, unique and compelling content -- something that lets your expertise shine -- people will want to recommend it to others. Great content can serve this purpose as much as providing useful tools.

A promising way to create value for your target group and earn great links is to think of issues or problems your users might encounter. Visitors are likely to appreciate your site and link to it if you publish a short tutorial or a video providing a solution, or a practical tool. Survey or original research results can serve the same purpose, if they turn out to be useful for the target audience. Both methods grow your credibility in the community and increase visibility. This can help you gain lasting, merit-based links and loyal followers who generate direct traffic and "spread the word." Offering a number of solutions for different problems could evolve into a blog which can continuously affect the site's reputation in a positive way.


Other best practices mentioned are:
* Gaining great links with humour. Here's my advice: if you can't write, tell a joke. Read also Getting traffic and links from humor viral page.
* Don't depend on short-lived link-bait tactics or viral-marketing of your links. Read Everything you need to know about Viral Marketing
* Buying links or exchange links have no positive impact on your link building.
* Mass submission of you link to other directories are mostly useless.

There is no easy way, no short cuts -- but it's not brain surgery either! Build good content -- be a bit clever about including the sorts of things people like to link to. Build good relationships with other quality relevant site owners -- using social media networks or not. You gotta put in the work people if you want to see a long term return!


Read more: http://www.blogtactic.com/search/label/Blog%20link#ixzz0y1r8MKnl
Under Creative Commons License: Attribution

No comments:

Post a Comment