The Cloud is not all about businesses selling products to other businesses to do more intelligent business. Consumers can now use remote data repositories to store music and movies, much like businesses do for data management. Amazon Kindle is bringing cloud dwellers back to books with thousands of e-books for the platform. Maps and navigation are bundled in leading smart phones of all brands. Consumers can now collaborate over recipes and massage tips alike. The Cloud is bundled in with Web 2.0 products to offer video and image hosting and sharing, social networking and a host of other ubiquitous products and services. The technology is putting into play a network effect. As Metcalfe's law puts it, the value of a network is proportional to the square of the number of connected users, given every user is able to connect to another user. As more users hop on board, the Cloud will continue to become more innovative, more intelligent and much livelier.
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