Thursday, September 16, 2010

What Is LifeLock Guide?

LifeLock has emerged as a leader in identity theft protection. You may have heard of them through their ads on TV, radio and newspaper where the CEO, Todd Davis, gives out his real social security number - 457-55-5462 - and puts it on the side of a truck in NYC.

Their plan is simple yet efficient and has earned our Editor’s Best Choice for Value and Recovery Services.
The first thing they’ll do for you are the free things you can do yourself:
  • Place fraud alerts
  • Opt-out of pre-approved offers which will reduce the amount of junk mail you get
  • Order your free annual credit reports
That’s just the beginning.
No identity theft protection plan is complete unless it includes an internet scanning service that looks for your personal information being bought, sold or traded in chat rooms, forums and the internet’s ‘back alleys’. There is a huge black market of hackers and thieves making a living off stolen identities.
LifeLock has a patented service called eRecon™ that takes care of this scanning for you. eRecon™ scours known criminal websites for the illegal selling or trading of your personal information (including your Social Security number, credit card number, driver’s license and email address, if provided) and informs you when something is found.
Many times identity thieves will change your address as part of their plan to steal your identity. TrueAddress™ is a service that notifies you when it detects any new address information associated with your name in address databases nationwide. This helps alert you if a criminal has changed your address to steal mail and obtain your financial information.
A lost or stolen wallet can easily turn into a nightmare. A thief now has access to your driver’s license, credit cards, health insurance card, social security card, checkbook and anything else you carry. LifeLock has a service called WalletLock™ to help you out.
If ever your wallet goes missing, just give them a call - anytime, anywhere - and a WalletLock specialist will help you contact each credit card, bank or document issuing company, cancel your affected accounts and complete the paperwork and steps necessary to replace your lost documents, including your credit/debit cards, driver’s license, social security card, insurance cards, checkbook - even travelers checks.

Because no identity theft protection plan is ever 100% guaranteed, LifeLock has a $1million total service guarantee. If your Identity is stolen while you are a member of LifeLock, they’ll do whatever it takes to recover your good name. If you need lawyers, they’ll hire the best they can find. If you need investigators, accountants, case managers, whatever, they’re yours. If you lose money as a result of the theft, LifeLock will give it back to you.
Does this mean that if your identity is stolen you’ll get a million bucks? No.. it means LifeLock will do whatever it takes to help you recover your good name and will spend up to $1,000,000 to do it.
It’s this service guarantee that I think is the most valuable part of LifeLock’s protection. They will take care of the recovery for you. The FTC has estimated that id theft recovery can take up to 600 hours. And sometimes it can take years years. If you’ve ever had your identity stolen or know someone who has, you know what a black hole it is to fix it on your own.
LifeLock is normally $10 a month but YourIdentitySafe.com has arranged for a special promotion code to reduce your cost. Use the promo code - 9. You’ll get coverage for $9 a month plus you get a 30 day free trial to test it out. You can also protect your kid’s identities for $2.25 a month.
No long term contracts are required and you can cancel at any time. If you prefer, you can enroll for a year for $99. If you decide to cancel at any time, you will get a refund of the unused amount.
There has been some reporting in the media about how the CEO, Todd Davis, has had his identity stolen. Reporters have said this proves LifeLock doesn’t work. The other side of this story is that Mr. Davis has actually had 87 attempts of people trying to steal his identity. Not surprising since he dares thieves to do it by publishing his SSN. Only one time has anyone been successful in making off with $500 in a payday loan in his name. LifeLock handled the theft for him just like it will do for you and his credit has never been dinged.
There are also lawsuits claiming LifeLock doesn’t honor their guarantee. But so far, there isn’t one single case there that has actually happened. With over 1,000,000 subscribers, only 104 have had their identity stolen. [That's about 1 in 10,000 - a much smaller percentage than the unprotected population in general.] LifeLock restored their credit and good name just like they said they would - guaranteed.
Experian, one of the credit bureaus, has a lawsuit as well. They are basically wanting to stop LifeLock from placing fraud alerts for consumers at the credit bureaus. Read about that Experian - LifeLock Lawsuit.
LifeLock has earned our Editor’s Best Choice for Value and Recovery Services. If you want a plan that can give you peace of mind from identity theft for only $9 a month, choose LifeLock.

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